Jaguar History: Crafting Automotive Artistry and Exhilaration

Jaguar History: Indulge in Jaguar’s Allure

1922-1929 – Sidecar manufacturer

Sir William Lyons founds the brand. In principle, it is responsible for manufacturing sidecar motorcycle sidecars under the name Swallows Company. By  1927, the facilities were already molding car bodies.

1930-1939 – Birth of Jaguar

In 1931 the legendary SS1 was launched, which is the germ of the first Jaguar. Given the company’s immense growth,  a name was sought to define the speed of expansion of the company, and Jaguar was chosen in 1935.

1940-1949 – After the war, the XK120 arrives

Like almost all automotive firms,  during World War II, Jaguar was forced to dedicate itself almost exclusively to the war cause, manufacturing sidecars for military motorcycles, although during that time it also delved into aircraft design and production techniques. . The brand presented its XK120 model in  1948  with a  160 hp engine, which became one of the most excellent sports cars in history.

1950-1959 – Successes in competition

 After a  trip to Le Mans in  1950, Lyons is persuaded to create a car with only competition in mind, as the company realizes that Jaguar can become a great sports brand. That is how the  XK120C, better known as the  C-Type, was born. This model participated in the most famous endurance race in the world in  1951, driven by Peter Walker and Peter Whitehead, who won in the car’s debut. 

In 1953 they worked together with Dunlop engineers to develop the disc brake, their secret weapon in the  24 Hours of Le Mans that year. With this system, the car can brake later than its rivals. As a result, the Jaguars finish first, second and fourth. Towards the end of the decade, the C-Types and D-Types victory five times in the French event.

1960-1969 – The E-Type decade

 During the 1960s,  Jaguar needs to take another step forward. The E-Type was announced in  1961, which, like the 1948 XK120, is an absolute sensation. It has become an automotive icon and is the most famous sports car of all time; Not surprisingly, 70,000 Jaguar E-Types are built in the following thirteen years, 60% of which are exported to the United States. In 1968 comes the XJ, the most elegant model, a Lyons masterpiece when vehicles lose character.

1970-1979 – Jaguar sets trends

 In 1972, and at 71 years of age, William Lyons retired, replaced by Lofty England, which continues with the brand’s philosophy of innovation and development. In fact, in 1975, the XJ-S was launched, a sports coupe and convertible that revolutionized the design and concept of high-end cars.

1980-1989 – Entrance to the Ford Group

 This decade marks the beginning of a new era at Jaguar. John Egan is elected president and CEO of the brand, and demand for his vehicles increases, especially in the United States. It also continues to manufacture high-quality models. There are two more Le Man’s victories with the XJR-9LM in  1988  and the XJR-12 in  1990. But first, in 1989, the company decided that it would have more significant potential if it joined a producer of international stature.

In this way,  Jaguar is sold to Ford.

1990-1999 – Production record

 During the 1990s, Jaguar carried out a  modernization and expansion program that resulted in the creation of the  XK8  and  XKR and the launch of the  S-Type. It ensures the entry of the automobile into the new millennium by breaking manufacturing and distribution records of a large number of models and with the broadest range of products in its history.

2000-2013 – Entry into Tata

 In February 2001, the X-Type was the undisputed star of the Geneva Motor Show. In  2002  the new XJ, with aluminum bodywork, was presented in Paris. In 2008, the Tata Group acquired the Jaguar brand and its three subsidiaries (Daimler, Lanchester, and Rover). The operation was closed at the cost of seventeen hundred million pounds sterling. To this day, Jaguar remains true to the Lyons heritage, which has always wanted to give drivers a unique style of luxury and performance.

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