The electric pickups are attracting the same interest in the public as SUVs and like them, they will very soon move from a trend to a more and more place in the market, threatening the rule of the full size with their big V8s and 6 in line of petrol and diesel. The transition to electrification is progressing and penetrating a segment where the dominance of combustion engines seemed unbreakable: Tesla with the Cybertruck, Ford with the F-150 Lightning, Rivian with the R1T, Chevrolet with the Silverado EV and even GMC with the Hummer EV. they collect thousands of orders and RAM could not be left out. As we expected, the Stellantis brand is also working on its electric pickup and has finally given it a first preview.
While the engineers and designers are working on the project, the American company RAM Revolution launched a program in which it invites its followers to participate in the development and receive constant updates of the future RAM 1500 EV that will hit the market in 2024. .
Through the RamRevolution.com site, the company will provide information and updates—with unique graphics and content, according to the official statement—to its customers and interested parties, also offering the opportunity to make contributions and suggestions as development progresses. In doing so, the brand wants to ensure that its truck meets all the needs of the public from the start, instead of getting improvements as is often the case with other vehicles or even with its competitors.
It is worth remembering that Carlos Tavares, CEO of Stellantis, recently confirmed that RAM is working on the development of an electric 1500, which a priori seemed to put it at a disadvantage against its rivals already close to the launch of their electric pickups. But no, the management suggested that they take this “delay” in their arrival to learn from the competition and take note of all their mistakes and successes, so that when the pickup finally hits the market, it will be a superior product will be . Therefore, according to the same director, the specifications, capabilities and finishes of the project change month after month to adapt it to the needs and requirements of future users.
In that sense, the brand, along with Ram Revolution, presented the Ram Real Talk Tour, a year-long series of conversations with consumers to better understand what the company’s next-generation vehicles should look like, which it has already announced will be 100% will offer. electric versions in most segments where it participates and a full line of electric pick-ups by 2030.
In this regard, RAM CEO Mike Koval Jr. emphasized: “The new Ram Revolution campaign will allow us to connect up close and personal with consumers, gather meaningful feedback, understand their wants and needs, and respond to their concerns, ultimately helping us deliver the best electrical services. pick-up to introduce to the market: Ram 1500 BEV. The brand’s commitment is based on the ‘Built to Serve’ philosophy. The new Ram Revolution campaign takes this promise even further. At RAM, we build to serve our customers by understanding and providing exactly what they need and want in a RAM. The next generation of vehicles will be powerful trucks that can tow, transport, get the job done and always drive to the end.”